Monday, April 6, 2015
I appeared to be paying attention--after three decades of business meetings, I've gotten pretty good at this. But my thoughts were focused on The Ask. It seems to be on everyone's corporate lips these days:
Do we have a clear understanding of The Ask?
Does the strategy address The Ask?
We must clearly define The Ask before moving forward.
Ladies and gentlemen of the Airless Conference Room, point of order, if you please: "Ask" is a verb. "The Ask" is... well, beats me. So my "ask" is that we please get back to "What's the objective?" or "What is the task at hand?" or or even "What in the hell are we supposed to do?"
"What's the ask?" just sounds askinine.