More than ever, writers are expected to promote their work through blogs, websites, Facebook, MySpace, LinkedIn, Plaxo, email, Twitter, Skype... the list grows faster than (wish I could think of a clever way to end this sentence).
The challenge, of course, is managing the time needed to keep up with all that and still get the writing done. Compounding the problem is... it's fun! More fun, for example, than diving into the first draft of that next scene or wrestling down a particularly slippery sentence. And the ease with which we can click on an icon and check email or the latest postings from Facebook can test the resolve of even the most disciplined writer.
I have to make a conscious effort to divide my day up. First, the creative writing. Then, check email and social networks. Then, the "paying" (i.e., nonfiction) writing. Then, more creative writing. Finally, a last check of email and social networks. That's my strategy. Execution so far: dismal.
What's your approach?